Amazon Prime And The User Content Upload
Amazon studios spent nearly $250 million for the rights to The Lord Of The Rings world. Once again, the streaming service spent a quarter of a billion dollars for the RIGHTS to the world, and not even the popular aspect of the universe J.R.R. Tolkien built. With that kind of buying power, one would assume that Amazon Prime would be home to many prestigious shows.
Indeed it is. The Marvelous Mrs. Maisel, Fleabag, and Transparent have all brought in Emmy awards and critical acclaim. Even with these great shows, there is a dark secret that not many know about Amazon Prime. The vast majority of the content available for streaming is not produced by a professional studio. It is produced by the very people paying to watch videos on the streaming giant’s service.
Conspiracies And Nazis
While Amazon has positioned itself as a major competitor to Netflix, it is more in line with fighting Facebook. Of the 65,000 titles available to watch on the service almost 40,000 of them are uploaded by regular people. Many argue that YouTube offers a mix of user-generated and professionally produced content, so why wouldn’t Amazon be able to do the same?
Simply because Amazon Prime costs the average user $120 a year. While some will proclaim that to be affordable and not all that much, YouTube shows can generally be watched for free. Amazon’s cannot.
Even though there is much of the same content on the Amazon platform as YouTube. Makeup tutorials. Conspiracy theory videos, seeking to persuade some people that aliens backed the Nazi’s during World War II. There are also a few videos trying to prove that 911 was an inside job.
With the scandal and Amazon being forced to address the issue, what is the likely outcome? They will probably not want to get rid of such a large chunk of their library. Indeed, it may deplete the platform tremendously if they were to get rid of it completely.
Not to mention devastate those who have been earning a living off of uploading these videos for a long time now. While the quality of their videos may not reach the same heights as Fleabag, the money that is earned from these videos may be paying their rent or helping support a family.
Amazon may need to reposition itself as a competitor to Facebook and YouTube rather than Netflix. That is if they would like to stay in the self-publishing business.