Case Study: Watcher’s Lesson in Listening

The production company faced backlash but heard their audience

Watcher Entertainment created a firestorm with their plans to go behind a paywall Image from Watcher Entertainment

Ryan Bergara and Shane Madej have been partners in YouTube production for nearly 20 years. They started their careers at BuzzFeed. The pair’s chaotic comedy turned out to be a hit with fans of true crime and supernatural mysteries.