From Rags To Flamin’ Hot

How the words of a CEO inspired one man

Richard Montanez Image By Alan Lopez via Wikimedia

Words From Higher Up

Montanez took his job seriously. He wanted to do everything he could to hold onto the dream. In several interviews, he has said that there was never a thought in his head of moving up to a higher rung on the ladder.

Accidentally Hot

One day, Montanez got his break. A machine that dusted Cheetos with its trademark orange dust malfunctioned. There was a batch of puffs that were left without the powder. With permission from the higher-ups, he took some home with him.

Flamin’ Hot Market

Not to be deterred, Montanez and his wife went to the local library. They researched how to put one together. With each new thing they learned, he would practice in front of her.

Edward has written hundreds of acclaimed true crime articles and has won numerous awards for his short stories.

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