The Race to the Toaster

Two conglomerates wanted to be first to introduce a toastable pastry

Kelloggs and Post raced to the market with their toastable pastries Image by Evan-Amos via WikiMedia

Post employees created a way to dehydrate food and keep it fresh in foil on February 16, 1964. They used it mostly for dog food products, but higher ups wanted to expand to other areas of their business, namely the breakfast division.