This Is Apple’s World, We Just Shop In It
The iPhone was the the first step towards Apple’s world domination plan.
As the world teeters on another global economic crisis, Apple is secure in its position as the world’s most powerful company. With a record-breaking $245 billion cash reserve. That is equivalent to a small country’s GDP.
Nothing happens by accident. Apple has amassed that fortune by being a market share leader in cell phone sales for years. As that segment has started slowing in sales, they have branched out into wearables like the popular Air Pods and Apple Watches. But no line of business has seen such extraordinary growth as the services line.
One way Apple has kept the money flowing in is by becoming indispensable. When it was just iPods and iPhones were in their infancy, Apple launched iTunes. That was to keep money within the Apple ecosystem and not allow third-parties to profit much from their hard work.
As iPhones and technology have become more sophisticated, so too has the services offered. Apple now has its own streaming network, music streaming service, and arcade! While none of these services would be successful or profitable on their own, they are helping fuel the need for newer devices.
